Sunflower Day ‘there is a hero in all of us’
One of the many ways The Sunflower Fund raises funds and awareness is through campaigns like Sunflower Day. Sunflower Day is all about rallying support for individuals diagnosed with life-threatening blood diseases like leukaemia. Over the past 15 years, it has grown beyond the sale of TOPES to an open source campaign through which schools, corporates, supporters and the general public celebrate Sunflower Day and raise funds for The Sunflower Fund. Sunflower Day (21 September) is on the South African Health Awareness Calendar for 2018.
The 2018 campaign aims to draw people out of slacktivism and get them mobilised and engaged around a simple action. Just choosing to do something for someone else and expecting nothing brings out the hero in all of us! The Sunflower Day campaign is about our heroes that choose to take an action: buying a TOPE or registering as blood stem cell donors to give the hope of life to our patients.
Sunflower Day 2017 mobilised the support of nearly 200 000 individuals who bought TOPES as well as 72 schools and more than 20 Corporates through 14 events countrywide and 16 key partners. We recruited 403 donors during the campaign period alone and achieved R63 million in media coverage in addition to trending twice at number 4 and number 6 on Twitter during September.
The campaign is a national integrated marketing and awareness campaign across a number of channels including traditional, online, social media, outdoor advertising, donor drives and events.
TOPES will go on sale first week in August and you can buy your TOPES from Pick n Pay, Zando, and Independent Community Pharmacy Association (ICPA).
What is a TOPE?
An affordable, multipurpose article of clothing retailing at R30, and can be worn as a headband, mask, scarf, cap or arm-band. Being broadly versatile, it may be used in a wide variety of sports or outdoor activities and will be available in six eye-catching colours. The TOPE offers practical functionality for the entire family and also gives wearers the opportunity to show their support for this important cause.