Sunflower Day 2020

13 November 2020

The Sunflower Fund partnered by DKMS’s annual Sunflower Day campaign will be commemorated on Friday, 13 November this year.

The campaign, which is one of The Sunflower Fund’s biggest fundraising and awareness raising initiatives, is centred on the sale of a multipurpose accessory called a Tube of Hope (TOPE). Proceeds from the sales of the product enables the organisation to recruit blood stem cell donors offering the hope of cure for patients diagnosed with life-threatening blood diseases like leukaemia, sickle cell disease and aplastic anaemia to name a few.

Due to the impact of the Covid-19 lockdown restrictions, the campaign is being moved from its signature date on the third Friday in September, to a new date in November.

The campaign is a national integrated marketing and awareness campaign across a number of channels including traditional, online, social media, outdoor advertising, donor drives and events.

Retailing again for just R30 at Pick n Pay stores nationwide, selected independent (ICPA) pharmacies and online at Zando, the design is inspired by people taking action to bring hope to patients in need of a stem cell transplant and go on sale from mid-October.

In addition to the sale of TOPES, The Sunflower Fund partnered by DKMS is urging all supporters to consider planning a mini event or fundraiser to commemorate Sunflower Day and help with much needed fundraising efforts to grow the patient support fund.

What is a TOPE?

An affordable, multipurpose article of clothing and can be worn as a headband, mask, scarf, cap or arm-band. Being broadly versatile, it may be used in a wide variety of sports or outdoor activities and will be available in six eye-catching colours. The TOPE offers practical functionality for the entire family and also gives wearers the opportunity to show their support for this important cause.